The Truth Behind the Big Discounts: What Buyers Need to Know
- Lennette Marquez
- Jun 19
- 2 min read
Don't Get Fooled by Fake Sales - Here’s What’s Really Going On
We’ve all seen the flashy ads:
“30% OFF Your Entire Order!”
“Buy One, Get One FREE!”
“$10,000 OFF If You Sign The Contract The Same Day!”
40% New Baby Discount
“$10K OFF for Teachers/In The Biz/First Responders
It’s tempting, we know - but the reality is that the company isn't giving you a huge discount because they met you 1 hour ago and they think you're really awesome (although you might be!) or because they really like your new baby (although he/she may be really cute!) - and who doesn’t want to save big on home upgrades like impact windows & doors, glass railings or shower enclosures? But before you rush to grab that “limited-time offer,” there’s something you need to ask: Why are they automatically offering a big discount or giving me a huge deal instead of just being honest about their pricing?

🎭 The Discount Deception
Many companies inflate their original prices just so they can offer huge “discounts.” It’s an old sales tactic - mark the product up by 50%, 60% or even more, then act like you’re giving the customer a deal by knocking 30% off. In the end, you’re still overpaying.
Let’s say a window normally costs $1,000. A company might list it at $2,000, then say, “40% off today!”—bringing it down to $1,200. Sounds great… until you realize a reputable company might have sold it to you for $1,000 to begin with no gimmicks necessary.
🧐 Red Flags to Watch For:
Huge Discounts That Sound Too Good to Be True
Pressure to “Buy Today” or Miss Out
A Price that Increases significantly (10% or more) if You Don't Buy within a Short Period
Lack of Transparency in the Final Invoice
Too Good To Be True Warranties (read the fine print!)
✅ How Ultimate Pros Does It Differently
At Ultimate Pros, we believe in honest, upfront pricing and building business relationships on trust and good work that gains us referrals. We don't use fake markups to play the discount game. What we offer instead is real value:
Clear, itemized estimates
Premium materials, licensed and insured work
No-pressure consultations
Competitive pricing year-round
You’ll always know exactly what you’re paying for, with no surprises. That’s how we’ve built long-term trust with homeowners in Miami.
📞 Call us today at (786)586-3156 or fill out the simple form on this page to schedule your free in-home consultation and experience the ULTIMATE difference!
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